Join everyone for the parade which includes our Sturgis Mayor and event sponsors and dignitaries as well as an awe-inspiring flag procession! The route for prime watching will be on Main Street from Fourth to Middle Street.
In 2024 over 45 motorcycles and flags make this parade truly a spectacle to watch! You don’t want to miss this!!
The Sturgis Motorcycle Rally is the largest motorcycle rally in the world. It is held annually in The Black Hills and in Sturgis, South Dakota for 10 days during the first week of August. It was started by local Indian dealer Pappy Hoel in 1938. Since its beginning, private area businesses throwing events such as races, concerts, and rides have made, and continue to make, the Sturgis Rally what it is today. 2025 will mark the 85th annual Sturgis Motorcycle Rally.
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